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10 Tips for Creating a Sign That Works Your in-store signs and graphics could mean the difference between making a sale and letting customers walk out the door without spending a dime. Randy Scarborough, vice president of retail marketing for FedEx Services, Inc., said signs and graphics reach customers at the point they are making a buying decision. He added that promoting a small business with signs, banners or posters is one of the most economical ways to reach the greatest number of potential customers. A new study by FedEx Office revealed small business owners see great value in their signs and graphics. Specifically, more than half of those surveyed find in-store signs and graphics effective in attracting customers to their businesses. To help small businesses design impactful signs and graphics, Scarborough offers 10 tips: Potential customers will generally view a graphic for only 20 seconds, so be bold and concise. The graphic should simply […]