Monthly Archives: April 2018

Home »  2018 »  April

The Exterior Signs For The Edison Restaurant at Disney Springs. Here is a look into creating The Edison Restaurant Exterior Signs. This project consists of two sets of Open Faced Neon Channel Letters for the new restaurant at Disney Springs at Disney World in Orlando FL. One set of Channel Letters went on the tower and other set on the side of the building. This restaurant was designed to look like a 1920s electric company (see below). To give the signs a look and feel of an old electric company, some of the Letters on the tower are made with neon filled crackle tubes. This gives those neon letters a moving electric effect which appears to be blinking at times. The Tower Sign has a custom raceway that tapers out from top to bottom with the decorative edges of the towers design. The challenging part of this job was to […]

When It Comes to Business Signs, Bigger Is Better When it comes to business signs, bigger tends to better for shoppers, new research shows. A study by marketing professor James Kellaris of the University of Cincinnati found that signs that are too small or unclear could be construed as a communication failure, which can lead to profit losses for both the business and the community it is in. “About half the population surveyed in 2011 has driven by and failed to find a business due to signage and communication failure,” Kellaris said. “This persistent, growing national problem is frustrating for consumers and can lead to loss of business and, by extension, loss of tax revenue for the community.” The study found that while problems with small and confusing signs affect all groups and ages, women experience signage communication failure more than men. Kellaris’ research shows that shoppers favor signs that are […]