Yearly Archives: 2018

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Very Interesting Article for Lovers of Vintage Business Signs For original article and author click here. FADED GLORY, The paintings of Loraine Lamb Lalonde By Jeff Russ APRIL 16, 2018   Canadian organic farmer and former signmaker Loraine Lamb Lalonde’s fascination with signs began as a child on her grandparents’ farm. Frugality is often the mother of invention, and Loraine’s grandfather found many practical uses for the old tin signs discarded by local merchants. These vintage signs became the backdrop for her earliest memories. An artist from an early age, Loraine was always drawing or painting. As is often the case, she soon got requests to make signs for neighboring businesses in her hometown of Ormstown, QC, outside of Montreal. These first projects revealed Loraine’s signmaking skills, and dealing with clients gave her valuable business experience.  After high school and college, Loraine put down her paintbrushes and focused her energies on […]

The Exterior Signs For The Edison Restaurant at Disney Springs. Here is a look into creating The Edison Restaurant Exterior Signs. This project consists of two sets of Open Faced Neon Channel Letters for the new restaurant at Disney Springs at Disney World in Orlando FL. One set of Channel Letters went on the tower and other set on the side of the building. This restaurant was designed to look like a 1920s electric company (see below). To give the signs a look and feel of an old electric company, some of the Letters on the tower are made with neon filled crackle tubes. This gives those neon letters a moving electric effect which appears to be blinking at times. The Tower Sign has a custom raceway that tapers out from top to bottom with the decorative edges of the towers design. The challenging part of this job was to […]

10 Tips for Creating a Sign That Works Your in-store signs and graphics could mean the difference between making a sale and letting customers walk out the door without spending a dime. Randy Scarborough, vice president of retail marketing for FedEx Services, Inc., said signs and graphics reach customers at the point they are making a buying decision. He added that promoting a small business with signs, banners or posters is one of the most economical ways to reach the greatest number of potential customers. A new study by FedEx Office revealed small business owners see great value in their signs and graphics. Specifically, more than half of those surveyed find in-store signs and graphics effective in attracting customers to their businesses. To help small businesses design impactful signs and graphics, Scarborough offers 10 tips: Potential customers will generally view a graphic for only 20 seconds, so be bold and concise. The graphic should simply […]

When It Comes to Business Signs, Bigger Is Better When it comes to business signs, bigger tends to better for shoppers, new research shows. A study by marketing professor James Kellaris of the University of Cincinnati found that signs that are too small or unclear could be construed as a communication failure, which can lead to profit losses for both the business and the community it is in. “About half the population surveyed in 2011 has driven by and failed to find a business due to signage and communication failure,” Kellaris said. “This persistent, growing national problem is frustrating for consumers and can lead to loss of business and, by extension, loss of tax revenue for the community.” The study found that while problems with small and confusing signs affect all groups and ages, women experience signage communication failure more than men. Kellaris’ research shows that shoppers favor signs that are […]